Arnaldo Simon is a Cuban born and Miami based visual artist. He had an architectural degree in University of Havana, Cuba and had worked for more than a decade as graphic designer for magazines such as Glamour and Newsweek and for el Nuevo Herald newspaper in Miami.
“My work is based on the deconstruction of historical and sociopolitical values assigned to military’s aesthetics design. It represents a critical vision of a series of heroic actions carried out by individuals, groups or countries involved in bellicose actions and how their motivations, and consequences are summarized in the diversity of forms that are widely recognized by all cultures and nations. I try to create a universe of references that leads the viewer to question the stereotypes of aesthetics, poetics and the seduction of design. It is therefore, a question of investigating the relation of design to the manipulation of ideological tendencies, the exhalation of the past and identity and how this design influences the behavior of both the militaries and civilians.
The exaltation of hedonism with the use of the images, the grandiloquent speeches, the recurrence to nationalisms, the rituality, the revitalization of the symbols, the communion of ideologies, creeds and military forces have gained an unusually importance in our time.”